10-5 What other issues beyond the market and the economy must marketers consider when setting prices? (AACSB:...

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10-5 What other issues beyond the market and the economy must marketers consider when setting prices? (AACSB:

Communication)


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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