14-5 In a small group, select a company and research its marketing communications activities for the past

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14-5 In a small group, select a company and research its marketing communications activities for the past several years.

Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 05:04 AM

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14-5 In a small group, select a company and research its marketing communications activities for the past

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Marketing An Introduction

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