14-5 In a small group, select a company and research its marketing communications activities for the past

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14-5 In a small group, select a company and research its marketing communications activities for the past several years.

Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 01:01 AM

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14-5 In a small group, select a company and research its marketing communications activities for the past

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Principles Of Marketing

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