2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the
Question:
2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial Internet for business buyers?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Question Posted: