2 How does Pret use the three Ss of customer service to improve customer satisfaction? What else...

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2 How does Pret use the three Ss of customer service to improve customer satisfaction?

What else could they do?

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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