3 If the company does expand more quickly, how can the managers ensure they maintain customer service?

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3 If the company does expand more quickly, how can the managers ensure they maintain customer service? Should they reconsider having a marketing department?

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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