3. B-to-B marketers at GE used the creative concept of Datalandia to promote the potential benefits of
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3. B-to-B marketers at GE used the creative concept of Datalandia to promote the potential benefits of the Industrial Internet. What approach to marketing the Industrial Internet would you take to a variety of B-to-B stakeholders such as customers, the business media and government accounts?
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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