3 Since Music TV is very cheap to make because youve got someone else doing the work...

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3 Since ‘Music TV is very cheap to make because you’ve got someone else doing the work for you in terms of making videos,’

does Emap’s lower cost structure offer it a long-term competitive advantage over MTV? With such cheap content, what are the barriers to a flood into the market if Emap is successful?

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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Question Posted: Oct 12, 2024 07:03 AM

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2 How is MTV likely to respond to Emaps attack and what can Emap do to ready itself for MTVs counter-moves?
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3 Since Music TV is very cheap to make because youve got someone else doing the work...

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Marketing Strategy And Competitive Positioning

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