How does Internet marketing and social media help an IMC campaign be more consumer focused?
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How does Internet marketing and social media help an IMC campaign be more consumer focused?
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Integrated Marketing Communication IMC is a strategic approach that aligns and interconnects all forms of marketing communication tools avenues and so...View the full answer
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Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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