identify the major trends in the firms natural and technological environments explain the key changes in
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identify the major trends in the firm’s natural and technological environments
‑ explain the key changes in the political and cultural environments
‑ discuss how companies can react to the marketing environment
‑
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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