Objective 2 Explain how companies find a set of prices that maximises the profits from the total
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Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.
Product mix pricing strategies (pp. 315–317)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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