OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of

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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.

Setting the total promotion budget and mix

(pp. 420–424)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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