Provide an example of a sports organization that suffers from marketing myopia and another sports organization that
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Provide an example of a sports organization that suffers from marketing myopia and another sports organization that defines its business as entertainment. Justify your choices.
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An example of a sports organization that suffers from marketing myopia is the National Football Leag...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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