What is brand image, and why is it important to a product or service?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is brand image, and why is it important to a product or service?

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Brand image is the perception of a brand in the minds of customers Its a mental picture of a brands total personality and the feelings and emotions it ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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