What is cause marketing, and why is it important to have it be a part of an
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What is cause marketing, and why is it important to have it be a part of an IMC campaign?
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Cause marketing is a strategy in which a company partners with a nonprofit organization or social ca...View the full answer
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Related Book For 
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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