2 Purchase occasion. For some customers, the product might be a gift for someone else (it has been said that, in the UK at least, the bulk of after-shave lotion is sold to women). In other cases, the product might be purchased for own use. Purchase occasion may mean buying different versions of a similar product at different times – the traveller who stays in a four-star hotel on a business trip may prefer a traditional old bed-and-breakfast when having a weekend break at the seaside. A restaurant that one goes to when one is too tired to cook may not be the same one chosen for a special celebration.