7 Emulators. These people take their cues from their neighbours and others. They are susceptible to suggestions

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7 Emulators. These people take their cues from their neighbours and others. They are susceptible to suggestions from marketers and will typically follow fashion and be interested in what opinion leaders such as celebrities do and say.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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7 Emulators. These people take their cues from their neighbours and others. They are susceptible to suggestions

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Marketing Planning: Strategy, Environment And Context

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