Input Amazon.com or Apple in an Internet search engine along with other key words that may lead
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Input “Amazon.com” or “Apple” in an Internet search engine along with other key words that may lead you to research reports that describe some aspect of these mammoth companies marketing efforts. Try limiting results with the word “report” should you be overwhelmed with information.Find one of the articles that actually presents some research reports, such as consumer reactions to innovations. Prepare PowerPoint slides that contain appropriate charts to present the results.
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Related Book For
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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