There are four basic corporate objectives: profitability, growth, shareholder value and customer satisfaction. Only the last one

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‘ There are four basic corporate objectives: profitability, growth, shareholder value and customer satisfaction. Only the last one is directly related to the marketing concept.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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There are four basic corporate objectives: profitability, growth, shareholder value and customer satisfaction. Only the last one is directly related to the marketing concept.
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There are four basic corporate objectives: profitability, growth, shareholder value and customer satisfaction. Only the last one

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Marketing Planning: Strategy, Environment And Context

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