16-3. Would Kristina Joness entrepreneurial/start-up story be an effective element to include in Court Buddys marketing efforts?

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16-3. Would Kristina Jones’s entrepreneurial/start-up story be an effective element to include in Court Buddy’s marketing efforts? Why or why not? How would this compare with the marketing efforts by someone such as Tata Harper in Chapter 14 ?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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