2-1. If JPMorgan Chase is doing well serving its current customer segments, why would it bother with

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2-1. If JPMorgan Chase is doing well serving its current customer segments, why would it bother with the added effort of targeting lower-income clients?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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