2-2. Would it make sense for the company to market its most basic banking services under a...

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2-2. Would it make sense for the company to market its most basic banking services under a different brand name to avoid diluting its higher-end J.P. Morgan brand? Why or why not?

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ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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Question Posted: Sep 18, 2024 12:01 PM

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2-2. Would it make sense for the company to market its most basic banking services under a different brand name to avoid diluting its higher-end J.P. Morgan brand? Why or why not?
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