1.16. A major automobile manufacturer is considering how to allocate a $2 million advertising budget between two...

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1.16. A major automobile manufacturer is considering how to allocate a $2 million advertising budget between two types of television programs: NFL football games and PGA tour professional golf tournaments. The following table shows the new sports utility vehicles (SUVs)

that are sold when a given amount of money is spent on advertising during an NFL football game and a PGA tour golf event.

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Microeconomics

ISBN: 9780470563588

4th Edition

Authors: David Besanko, Ronald Braeutigam

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