Think about the last new product you bought. How do you think its success will be affected

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Think about the last new product you bought. How do you think its success will be affected by the five characteristics of an innovation: relative advantage, compatibility, complexity, divisibility and communicability?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 05:00 AM

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Think about the last new product you bought. How do you think its success will be affected

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Marketing Management

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