What challenges does a company face in developing new customer-perceived value (CPV) offerings (products and services)?

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What challenges does a company face in developing new customer-perceived value

(CPV) offerings (products and services)?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 05:00 AM

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What challenges does a company face in developing new customer-perceived value (CPV) offerings (products and services)?
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What challenges does a company face in developing new customer-perceived value (CPV) offerings (products and services)?

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Marketing Management

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