What marketing activities need to be measured? Why? Which ones do not? What metrics should be used

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What marketing activities need to be measured? Why?

Which ones do not? What metrics should be used in relation to what companies and in relation to what activities?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 05:00 AM

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What marketing activities need to be measured? Why? Which ones do not? What metrics should be used in relation to what companies and in relation to what activities?
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What marketing activities need to be measured? Why? Which ones do not? What metrics should be used

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Marketing Management

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