1 According to the categorisations on pp. 383 et seq., what kind of new product was Dasani?...

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1 According to the categorisations on pp. 383 et seq., what kind of new product was Dasani? In general, what are the advantages and disadvantages of this kind of new product?

Why do you think Coca-Cola chose to go down this route?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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1 According to the categorisations on pp. 383 et seq., what kind of new product was Dasani? In general, what are the advantages and disadvantages of this kind of new product? Why do you think...
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2 At what stage in the new product development process did it all go wrong for Dasani? What could Coca-Cola have done to prevent this?
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1 According to the categorisations on pp. 383 et seq., what kind of new product was Dasani?...

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Principles Of Marketing

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