1 Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation and positioning....
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1 Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation and positioning.
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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