1. Give examples of needs, wants and demands that Pegasus customers demonstrate, differentiating these three concepts. What...
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1. Give examples of needs, wants and demands that Pegasus customers demonstrate, differentiating these three concepts.
What are the implications of each for Pegasus’ practices?
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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