1 Sometimes clients feel the need for a fresh look at their market, and employ a new...

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1 Sometimes clients feel the need for a ‘fresh look’ at their market, and employ a new research agency. What do you think the benefits to SMA were in using Leapfrog, its long-term research partner, for this specific project?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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