1 Sometimes clients feel the need for a fresh look at their market, and employ a new...
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1 Sometimes clients feel the need for a ‘fresh look’ at their market, and employ a new research agency. What do you think the benefits to SMA were in using Leapfrog, its long-term research partner, for this specific project?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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