2 Why do you think the qualitative phase was conducted in friendship pairs rather than individual interviews

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2 Why do you think the qualitative phase was conducted in friendship pairs rather than individual interviews or larger focus groups, and why in the respondents’ own homes?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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2 Why do you think the qualitative phase was conducted in friendship pairs rather than individual interviews or larger focus groups, and why in the respondents own homes?
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2 Why do you think the qualitative phase was conducted in friendship pairs rather than individual interviews

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Principles Of Marketing

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