3 Twenty-five minutes is a long telephone interview, and would usually exceed a respondents tolerance level. What

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3 Twenty-five minutes is a long telephone interview, and would usually exceed a respondent’s tolerance level. What factors do you think contributed to the respondents’ willingness to participate in this lengthy questionnaire?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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