1 What kind of data could a company like Alliance & Leicester capture about its customers and...

Question:

1 What kind of data could a company like Alliance & Leicester capture about its customers and how might this be of use to its direct marketing effort?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

Question Posted: