1 What role does personal selling play in the cosmetics market? Write a brief training document for...

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1 What role does personal selling play in the cosmetics market? Write a brief training document for novice beauty consultants working in department stores to help them put into practice the personal selling process outlined in Figure 17.4 (p. 781).

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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