2 In what ways can direct marketing assist brand image development among loyal Lancme customers? What are

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2 In what ways can direct marketing assist brand image development among loyal LancĂ´me customers? What are the practical problems of developing and maintaining a direct marketing strategy over the longer term?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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