3 Compare and contrast the two advertisements shown in the video case for Trsor and Attraction. To...

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3 Compare and contrast the two advertisements shown in the video case for Trésor and Attraction. To what extent and how do you think they

(a) communicate a consistent image of the Lancôme umbrella brand, and

(b) differentiate the positioning of the two brands featured?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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