4 Assume that Lancme is planning to launch a new anti-ageing cream in nine months time. Develop...

Question:

4 Assume that Lancôme is planning to launch a new anti-ageing cream in nine months’ time. Develop an integrated marketing communications plan, specifying in as much detail as you can activities, media, timescales, estimated costs, etc., leading up to launch and for three months after.

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