10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types...

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10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types of costbased pricing and the methods of implementing each.

(AACSB: Communication)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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