11-12 What factors account for the variation in airfares? Should airlines be permitted to get as much
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11-12 What factors account for the variation in airfares?
Should airlines be permitted to get as much as they can for a seat? (AACSB: Communication; Reflective thinking)
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Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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