11-12 What factors account for the variation in airfares? Should airlines be permitted to get as much

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11-12 What factors account for the variation in airfares?

Should airlines be permitted to get as much as they can for a seat? (AACSB: Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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