1.2 What are the four different types of marketing executive defined by Hooley et al. (1990) and...

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1.2 What are the four different types of marketing executive defined by Hooley et al. (1990) and how might each manager’s approach affect the organisation’s attitude to marketing?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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1.2 What are the four different types of marketing executive defined by Hooley et al. (1990) and how might each managers approach affect the organisations attitude to marketing?
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1.2 What are the four different types of marketing executive defined by Hooley et al. (1990) and...

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Principles Of Marketing

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