13.1 Find examples of: (a) full service; (b) limited service; and (c) self-service stores in the same
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13.1 Find examples of:
(a) full service;
(b) limited service; and
(c) self-service stores in the same retail sector.
What contribution does the level of service make to each store’s marketing approaches?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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