13.1 Find examples of: (a) full service; (b) limited service; and (c) self-service stores in the same

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13.1 Find examples of:

(a) full service;

(b) limited service; and

(c) self-service stores in the same retail sector.

What contribution does the level of service make to each store’s marketing approaches?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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