13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews
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13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews are fake.
Research this issue and write a report on how to spot fake online reviews and the steps retailers take to minimise fake reviews. (AACSB: Communication; Use of IT;
Reflective thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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