1.4 Why is the question, What business are we in? so important? How might (a) a fast-food...
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1.4 Why is the question, ‘What business are we in?’
so important? How might
(a) a fast-food retailer,
(b) a national airline,
(c) a car manufacturer, and
(d) a hairdresser answer that question if they were properly marketing orientated?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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