1.4 Why is the question, What business are we in? so important? How might (a) a fast-food...

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1.4 Why is the question, ‘What business are we in?’

so important? How might

(a) a fast-food retailer,

(b) a national airline,

(c) a car manufacturer, and

(d) a hairdresser answer that question if they were properly marketing orientated?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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