15.1 Find examples of advertising that uses: (a) a rational appeal (b) a fear appeal. Why do...

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15.1 Find examples of advertising that uses:

(a) a rational appeal

(b) a fear appeal.

Why do you think the advertisers have chosen these approaches?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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15.1 Find examples of advertising that uses: (a) a rational appeal (b) a fear appeal. Why do you think the advertisers have chosen these approaches?
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15.1 Find examples of advertising that uses: (a) a rational appeal (b) a fear appeal. Why do...

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Principles Of Marketing

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