15-3 Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure

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15-3 Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and what are the issues related to this assessment? (AACSB: Communication)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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15-3 Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and what are the issues related to this assessment? (AACSB: Communication)
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15-3 Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure

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Principles Of Marketing

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