15.4 Find out the cost of: (a) a 30-second advertising slot on your regional commercial television channel
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15.4 Find out the cost of:
(a) a 30-second advertising slot on your regional commercial television channel at 8 p.m. on a weekday evening;
(b) a 30-second slot at the same time on your local commercial radio station;
(c) a full-page advertisement in your local newspaper;
(d) a full-page advertisement in a national daily newspaper.
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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