15.4 Find out the cost of: (a) a 30-second advertising slot on your regional commercial television channel

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15.4 Find out the cost of:

(a) a 30-second advertising slot on your regional commercial television channel at 8 p.m. on a weekday evening;

(b) a 30-second slot at the same time on your local commercial radio station;

(c) a full-page advertisement in your local newspaper;

(d) a full-page advertisement in a national daily newspaper.

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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