16-12 Research published stories of the incentives offered to doctors by pharmaceutical companies to persuade them to

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16-12 Research published stories of the incentives offered to doctors by pharmaceutical companies to persuade them to prescribe particular drugs, and the sanctions being applied by governments in the US, Europe and China to curb such practices. Write a report on what you find, and how pharmaceuticals selling is changing.

(AACSB: Communication; Use of IT; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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