16-13 Refer to Appendix 2: Marketing by the numbers, to answer this question. Determine the number of

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16-13 Refer to Appendix 2: Marketing by the numbers, to answer this question. Determine the number of salespeople Wheels needs if it has 1,000 bicycle shop accounts that need to be called on four times per year. Each sales call lasts approximately 2.5 hours, and each sales rep has approximately 1,250 hours per year to devote to customers. (AACSB: Communication;

Analytical reasoning)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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