16-7 Select a product or service and role-play a sales call from the approach to the...
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16-7 Select a product or service and role-play a sales call –
from the approach to the close – with another student.
Have one member of the team act as the salesperson with the other member acting as the customer, raising at least three objections. Select another product or service and perform this exercise again with your roles reversed.
(AACSB: Communication; Reflective thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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