16-8 Find an example of each type of consumer sales promotion tool. Explain how you obtained the...

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16-8 Find an example of each type of consumer sales promotion tool.• Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve with the sales promotion tool. (AACSB: Communications;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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