16-8 Find an example of each type of consumer sales promotion tool. Explain how you obtained the...
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16-8 Find an example of each type of consumer sales promotion tool.• Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve with the sales promotion tool. (AACSB: Communications;
Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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